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The Effect of Characteristics of Celebrity Endorser on Intention to Buy Hotel Room through Destination Images (Study on Celebrity Endorser Followers on Instagram)
Pasaribu, Asmara Wildani; Sipayung, Rizki Christian; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea (International Journal of Business, Economics & Management, 2021-06-09)In the development of technology provides many changes in communication patterns. One of the mass communication that is widely affected by technology in mass media with the emergence of new media. The existence of new media ...