http://localhost:8080//handle/123456789/114 LP - Study Pro. of International Marketing Management 2026-05-02T07:23:07Z http://localhost:8080//handle/123456789/763 The Effect of Soft Skills and Hard Skills on Student Work Readiness Bisnis Digital STMIK Pelita Nusantara Medan Sinulingga, Nora Anisa Br. The world of work is currently growing so that it has an impact on the skills needed to achieve a better career. Every college graduate is expected to excel and be skilled at work and have full competence within himself. An educational institution becomes a main pillar in producing competent graduates who have hard skills, soft skills. This study seeks to determine the impact of hard skills and soft skills on the work readiness of students majoring in Digital Business at STMIK Pelita Nusantara. Forty students were surveyed using a non-probability sampling technique and a questionnaire. 2023-08-01T00:00:00Z http://localhost:8080//handle/123456789/642 Analisis Brand Awareness Terhadap Keputusan Pembelian pada Mehuli Kitchen Kabanjahe Sitepu, Frandika; Sitompul, Dany Perdana; Matondang, Vinsensius This study was conducted to determine the effect of Brand Awareness on purchasing decisions at Mehuli Kitchen Kabanjahe. The type of research used in this study is quantitative, which is used to examine certain populations and samples. The study was conducted with a sample of 100 respondents, sampling using the slovin formula and data collection using research instruments. Data processing techniques using SPPS version 25. Data analysis techniques used are classical assumption test, multiple linear regression test and hypothesis test which includes t test, F test, and determination test. Based on the t test it is known that partially variable recall, recognition, and consumption significant effect on purchasing decisions at Mehuli kitchen Kabanjahe. And based on the F test that brand awareness variables include recall, recognition, purchase, and consumption simultaneously significant effect on purchasing decisions at Mehuli kitchen Kabanjahe with a percentage of influence of 66.1% and the remaining 33.9% influenced by other variables outside this study. 2023-04-01T00:00:00Z http://localhost:8080//handle/123456789/582 Penyusunan Strategi Pemasaran Kolektif Komunitas Produk Kopi Di Kabupaten Samosir dengan Menggunakan Matriks SWOT dan Metode QSPM Pandiangan, Bilson; Sihombing, Binsar; Turnip, Mukdin M; Matondang, Vinsensius; Sitompul, Dany Perdana Penelitian ini dilakukan di Samosir Coffee Synergy, untuk menyusun strategi pemasaran kolektif dengan mengetahui faktor internal dan eksternal dari Samosir Coffee Synergy guna membantu meningkatkan daya saing. Melalui analisis SWOT maka didapatkan beberapa alternatif strategi yaitu mempertahankan rasa produk kopi yang dihasilkan, mengembangkan pasar domestik dan internasional, mengembangkan keberadaan komunitas melalui kerjasama dengan pemerintah, melakukan lebih banyak kegiatan promosi dengan menggunakan jaringan internet, merekrut tenaga pemasar yang handal, melaksanaan peremajaan tanaman kopi, membina komunitas melalui perekrutan, pengembangan dan pemotivasian ,dan melakukan kerjasama dengan lembaga keuangan. Melalui Matriks QSPM diperoleh prioritas strategi dengan nilai TAS tertinggi adalah mengembangkan pasar domestik dan Internasional 2023-08-06T00:00:00Z http://localhost:8080//handle/123456789/581 The Influence of Social Media Advertising on Purchasing Decisions at Startup Companies Sitompul, Dany Perdana; Ferawati The era of globalization, better known as the Industrial Revolution, Era 4.0, makes all sectors change. We are starting to see massive efficiency where output becomes one of the targeted indicators. The maximum disclosure of information with almost free access can be a huge opportunity for a company to startups compete on a wide scale. Marketing is an activity that should always be included, from everything carried out by large companies to Startups or SMEs. In this new era, marketing is generally executed out in two ways, traditional and digital. We also know that social media is an individual quite widely used for personal and business purposes. And the use of this new digital trend in marketing has also greatly increased, becoming the media used by almost every company or startup in carrying out its marketing campaigns. The specific purpose of this research is to understand the true impact of social media marketing and how effective this marketing is in the era of industrial revolution 4.0. This research was conducted by distributing questionnaires to Startups in Medan, North Sumatera The testing is done empirically and consumers tend to lean on great communication and indication of a strong collaboration. 2021-04-01T00:00:00Z